FikaSpelet
A web-based marketing game developed in collaboration with Svensk Husman, combining gamification with brand marketing. 2,500 play sessions over two days.
- Design-Build-Test
- Gamification
- Prototyping
- Figma
- Web/Mobile Development
- React
- Phaser
- Role
- Developer & Designer
- Timeline
- Spring 2024
- External Partner
- Svensk Husman
Problem
Svensk Husman wanted a marketing campaign to drive traffic and sales. We built a browser-based game where players guide a skiing Lussebulle down a snowy slope, collecting lussebullar for points and chasing a hidden golden bun that unlocks a discount code and redirects them to the Svensk Husman website.
What we built
A full-stack web application: a React frontend with a Phaser game embedded, backed by an ASP.NET Core API and a MySQL database, deployed on a live domain. Players register with their email, play the game, and compete on a leaderboard for a gift card. The client received a password-protected admin panel to manage campaigns, where they could update the discount code, prize, point threshold and end date, without having to touch code.
The screenshots below are from the Figma prototype, the live version shipped as an MVP with the same core flow but a simpler visual design.
Individual contribution
I pair-programmed the game together with a teammate.
We built the Phaser game together, the skiing lussebulle, obstacle generation, collectible mechanics, the golden bun trigger and the score system. Beyond the game I contributed across the stack where needed, including parts of the React frontend and the integration between the game and the backend API.
Result
2,500
Play sessions
Over a two day test period
40x
Plays per person
Average across all users
126
Redirects to svenskhusman.se
Via discount code and game over CTA